Marketing 2.0 for Small Business

August 14, 2008 :: cbensen

Last week I had a dawning while I was thinking about the editorial calendar for this blog.

Small Business Owners do it all!

If you would like to put your business online then the basics in the yellow middle circle are important. I have a series about putting your business online. Marketing, PR, customer relations, product development, etc are all important.

But take a look at the outside ring. Those are all topics that I cover on my personal blog in terms of networking & building brand. (Hat tip to Anita Campbell of Small Business Trends for the graphic. I saw the graphic on a great new series that you should check out on Marketing 2.0).

More aspects

There are many more aspects to consider (things that a community manager does that I view are necessities for a business online - no matter it’s size!).

- Listening - Brand monitoring tools
- Marketing utilizing social media tools
- Adding a community to your site

The great thing is that so many of the social media tools are free & word of mouth efforts can be done with little or no investment. The key is to choose the ones that will be the most effective for your niche.

What would you add to the diagram?

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